Duke Cannon Supply Co.
Developed and launched a scalable packaging design system as part of a full brand re-launch, significantly improving shelf visibility and brand recognition in competitive retail environments. The Duke Cannon redesign is captured in the concept of "perfectly unpolished".
Creative Director: Rob Franks/Tony Libera
Associate Creative Director: Hannah Fechner
Senior Graphic Designer: Anne Collingwood
Illustration: David O’Neil, Ted Kinyak, Sam Schuna
Photography: Roo Way
Sizzle Reel: Jules Ameel
I concepted, briefed, and developed custom illustrations with the illustrator. The goal was to tie hard-working men to their everyday face care products and liven up to the otherwise sterile category. A working man carrying an oil drum for oily skin face wash, a man watering his lawn for the daily hydrating face wash, and a power sprayer for the deep cleaning face scrub. These stylistically tie back to Duke Cannon’s existing illustration style on some successful heritage products (like Bloody Knuckles for example).
